part 4

See It To Believe It

As you become a leader you evolve into a new identity.

Your new identity is not inspiration found in a Vogue magazine, or buried in a time capsule waiting for the right time to pop, nor a distant and bigger-than-life vision imagined within seconds with Ai.

Your new identity is always tied to your actual image
(even if what you’re offering has nothing to do with your looks.)

Any changes you go through are communicated first visually: new haircut… new location… new weight… newly found confidence… new offer… a full rebrand…

YET, as a standard practice,

👉 Visual Images come LAST.

In the classic branding process (whether for big brands or personal brands), original visuals are formed through an initial thought process of briefing, inquire and brainstorming, and then executed to the T to fit the requirements. Even full-length movies can have each-and-every-scene sketched frame-by-frame in a storyboard. That’s how you get a whole creative team on board and have full control of the outcome.


As a personal brand though, you want your branding process to be alive and kickin’. 

In fact, you want to lose control.
Your new identity demands to be discovered.
To emerge, expressed with your creativity.
Conceived with your body.
And to surprise you.
Not formulated…. nor executed.
Not generic!

So we start with Image FIRST.
Your image. 

Combining the first WITH the last piece of the puzzle.

self-discovery x image creation

Before we get into the merits of this magic combo, let’s peek into the image creation process itself, since –

Not all images are created equally.


Initial Embodied Process (vs Thought Process)

The image-led process is an embodied practice.

It calls you to connect with your body’s wisdom and inner knowing,  in new and unexpected ways.

It’s focused on the experience of the creation of the images as much as the results.

You’ll create visual brand assets through


📸 Expression (not display)

📸 Play (without posing!)

📸 Exploration (beyond boundaries)

📸 Daring (without risks)

📸 Connection (that starts with yourself)

📸 Surprise (above expectation)

It’s a practice that is empowering, challenging, joyful, magnetic, fosters growth and you can TRUST it. 

Most of all:

It’s a process where

And that’s the ONLY label that will set you free from ALL other labels. 

It’s a label that can (and will) change.
And once you embrace it, so will your relationship with yourself. 

It all starts with your IMAGE, first.

And goes on with a full buffet–of–benefits that serves You, Your Brand & Your Business.

Which ones speak to you the most?