Discover Your Come Alive Personal Brand

for female creatives, coaches & transformational leaders

It’s your self-image that sets the ceiling, not your effort.

Image First is a pioneering approach to branding that turns the traditional process on its head.
Instead of thinking your way through your brand, you begin by capturing all the ways you want (and enjoy) to be seen.
The image-led discovery process helps you express your creativity, find pleasure in visibility, and build an authentic, vibrant and evolving personal brand. 

A 5 part essay

1. All you need is Self-Discovery

Choosing yourself, self-discovery debt and cracking open your work

2. Healing Seems To Be The Hardest Work

Healing self-image as the foundation of the branding process

3. You’re Not So Vain

The complexity of visibility and how image-led discovery can increase your capacity (and desire) of being seen

4. See It To Believe It

An innovative, embodied approach to creating an identity as a leader, with hard proof

5. Self-Magic Woman

How the IMAGE FIRST approach adds up for Your Brand & Business


part 1

All you need is Self-Discovery

You’re all in for the
when it comes to creating a powerful personal brand, your theme song (and that same self-direction) start to stutter.

and all you can hear echoing in your mind is


This is where you get stuck…*
* in a loop, vinyl record style…

The reason for this uncertainty is that distilling yourself into a brand can lead to an identity crisis.

We’ve been conditioned to believe that a strong brand requires a clear mission, vision and launch strategy, along with impactful messaging, a beautiful website with pro photography, and training Ai to write in your voice, when….

the true foundation lies in self-discovery.

Many of us have skipped crucial stages of self-discovery, carrying the weight of past experiences and societal musts, shoulds & expectations.
The result?

Becoming adults too soon.

What’s your story?

☑️ You may have felt insignificant and unseen.

☑️ Labeled as “difficult” or too sensitive.

☑️ Interested in things your family was not.

☑️ You received mixed messages about your dreams.

☑️ Your artistic passions may have been suppressed.

☑️ You may have lacked the right environment or guidance to truly understand yourself, and what you really want.

Self-Discovery Debt?

This lack of self-discovery creates a self-discovery debt, leaving you building your personal brand on an unexplored foundation. 

But here’s the thing:

Your Personal Brand is not a static entity
What You Create, Creates You.


When you evolve and re-discover yourself
you also evolve and re-discover your work,
and the work ahead of you. 

As you embark on this journey of revealing, you’ll uncover your uniqueness, and unique value proposition, and will realize that–

YOUR value is YOUR solution to YOUR problems! 

This recognition empowers you to reinvent the wheel, or break the cycle altogether, of how you brand yourself.

This becomes the undertaking of transforming your pains into possibilities.

The Journey of Self-Creation

As you transition from survival to creation,
you choose yourself. 

You can no longer stick to scripts. You write your own.
You no longer need to follow. You become the leader. 

Choosing yourself is inevitable.

There is no other container that can bring your legacy together, AND evolve over time, other than your NAME and FACE. #yourbrand

What you didn’t expect is that…

Choosing Yourself (and Branding Yourself) is Healing Work.

Especially if you’re a Woman

This is where the journey of self-discovery for the sake of branding yourself gets sticky.


For women, in particular, there’s a deeper layer of exploration surrounding their image.

Why’s that?

The essay is broken down into 5 manageable bites 🙂